What Is An Author Platform And Why Do You Need One?

Long Story Short

  • An author platform is the combined online and offline presence of an author that helps them connect with readers, build their brand, and sell their books.
  • Building an author platform is unique to each author but can include creating a website, social media profiles, in-person events, and an email list to reach and engage with readers.

Short Story Long

As an author, your platform is your presence online and offline. It’s the sum of your visibility, audience, and influence. A strong author platform can help you connect with readers, build your brand, and sell more books. In today’s digital age, having a strong author platform is essential for success.

Your author platform includes everything from your website and social media accounts to your speaking engagements and media appearances. It’s how you establish yourself as an authority in your niche and build relationships with your readers.

Here are some reasons why you need a strong author platform:

  • Build your brand: Your author platform is your brand. It’s how readers will come to know and recognize you. With a strong author platform, you can build your brand and establish yourself as a reputable author in your genre.
  • Connect with readers: Your author platform is the primary way you connect with readers. It’s where you share your writing, interact with fans, and build a community around your work. With a strong author platform, you can grow your audience and connect with readers around the world.
  • Sell more books: A strong author platform can help you sell more books. By building relationships with readers and growing your audience, you can increase your book sales and reach new readers.
  • Establish yourself as an authority: Your author platform is where you showcase your expertise and establish yourself as an authority in your niche. By sharing valuable content and engaging with your audience, you can build your credibility and establish yourself as a thought leader in your field.

At Authors Platforms, we specialize in helping authors build their author platforms (shocking, we know!). From website design to social media management to marketing and promotion, we offer a range of services to help you build your brand, connect with readers, and sell more books.

Contact us today to learn more about how we can help you build a strong author platform and achieve success as an author or check out our resources section and future blog posts for free advice!

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